MUMBAI: Star India’s video on demand (VoD) platform Hotstar, has launched Hotstar AdServe – a self-service ad tool aimed at empowering advertisers and allowing small and medium sized companies to harness the power of digital video at scale “to associate with a big sporting event” (read IPL).
The tool, currently in beta, offers small and medium advertisers, including regional players, an opportunity to scout for new markets nationally at affordable prices.
Buying options on Hotstar AdServe allow advertisers to target their communication by language and team. “These options effectively marry the massive scale and depth of cricket viewership with highly relevant targeting,” an official release reads.
Commenting on the development, a Hotstar spokesperson said: “Hotstar AdServe effectively democratises the gigantic canvas of cricket, opening it up for all advertisers, large or small. The price of admission can now be as large or as small as the advertiser’s budget. The service’s unprecedented targeting options ensure that each rupee delivers its worth with the right audience. We are excited about the possibilities Hotstar AdServe opens up.”
The beta version of the service will allow advertisers to place in-stream video ads on IPL 2018. The service will be expanded to include entertainment programming over the next few weeks.
Star has set a target of reaching 700 million viewers through TV and digital for this year’s IPL. The event will be broadcast in six languages (English, Hindi, Tamil, Kannada, Bengali, and Telugu) on the Star Sports network. It will also have a Super Fan Feed on Star Sports Select in English.
The tool can be accessed here…
