MUMBAI: India House, the inaugural country house for the nation at the Paris 2024 Olympic Games, which has been conceptualised by the Reliance Foundation in partnership with the Indian Olympic Association (IOA), announces JSW as its principal partner.
JSW is one of India’s leading corporate backers of sports and the group’s diverse businesses include steel, energy, infrastructure, cement, automotive and paints, across India, the United States, South America, and Africa.
JSW has been at the forefront of restoring and repairing heritage structures in India and will feature a dedicated wall at the India House in Paris, highlighting India’s rich heritage and culture, as well as JSW’s significant contributions to its preservation. JSW Inspire is also the official kit partner of Team India at the Paris 2024 Olympics and the range will be available for purchase at the India House.
Prashant Rao, Executive Vice President, Group Brand, JSW said: “The JSW Group is elated to be a part of the maiden India House in Paris, a vibrant showcase of Indian heritage and culture at the Olympic Games, highlighting the unity of our athletic and cultural endeavours. We are very proud of the impact that the JSW Group, through its various interventions, has had on the Indian contingent to Paris.
“Over 40 athletes supported by the JSW Group will represent India at the Games. Out of these 20 belong to the Inspire Institute of Sport, while the rest are from the Federations such as the Boxing Federation of India (BFI) and the National Rifle Association of India (NRAI) that the JSW Group supports.
“Furthermore, the JSW Group has a rich history of preserving and promoting India’s culture and heritage. Our initiatives include the restoration of heritage sites, support for traditional crafts, and fostering cultural exchanges. These efforts reflect our commitment to not only the future of sports but also the preservation of our nation’s cultural legacy.
Established by Reliance Foundation as the principal partner of the Indian Olympic Association (IOA), India House represents a collective effort to elevate Indian sports globally and celebrate India’s growth journey as nation.
