NODWIN Gaming has officially partnered with the Esports World Cup Foundation (EWCF) to manage media rights sales across South Asia, including India, Bangladesh, Nepal, and other surrounding territories.
NODWIN Gaming has been appointed as EWCF’s strategic support in South Asia. The partnership aims to bring the Esports World Cup to a broader audience of fans in the growing esports markets globally. Additionally, NODWIN Gaming will serve as EWCF’s marketing partner in India, developing and executing local campaigns that align with the foundation’s mission to elevate esports and gaming culture on a global scale.
NODWIN Gaming has helped bring esports into the mainstream in India, reaching wider audiences through TV and OTT platforms. Its flagship tournament, Battlegrounds Mobile India Masters Series (BGMS), is the only Indian esports event aired on national television, with three consecutive seasons on Star Sports. NODWIN has also delivered high-quality productions and media solutions for major properties like the FSDL, VALORANT Challengers South Asia with Riot Games, the Mountain Dew Arena with ESL India, and the Kingfisher India Premiership.
NODWIN Gaming Director Akshat Rathee said, “The Esports World Cup is a landmark moment for global esports, and we’re proud to partner with the EWCF to bring that experience to South Asia. This partnership is about more than just broadcasting a tournament – it’s about building a bridge between South Asia’s incredibly passionate gaming communities and the global stage that the EWCF represents. Whether it’s in India, Bangladesh, Nepal or beyond, our goal is to make world-class esports content more accessible than ever. We’re excited to work closely with the EWCF to not only grow the tournament’s reach but to also support the larger ecosystem and community it helps foster.”
Esports World Cup Foundation COO Mike McCabe commented, “Our mission at the Esports World Cup Foundation is to create lasting impact for the global esports industry by setting new competitive benchmarks and forging partnerships that understand the nuances of each region. South Asia represents an incredibly dynamic and fast-growing gaming market, and NODWIN Gaming brings unparalleled knowledge, reach, and local trust to this ecosystem. By partnering with NODWIN, we are not only ensuring that the Esports World Cup reaches more fans, but we are also reinforcing our commitment to making esports more accessible, inclusive, and sustainable.”
