Boldfit has signed Manika Batra as its latest brand athlete, supporting its focus on sports like table tennis and pickleball.
With Batra’s signing, which comes close on the heels of that of cricketer Arshdeep Singh, Boldfit has onboarded an athlete to its roster that asserts the Indian healthcare brand’s involvement in sports beyond cricket.
“I’ve always had to make bold moves to stay true to the sport I love and showing up with consistency. So this partnership felt natural. We’re not just talking about performance, we’re reimagining what building an Indian sports brand looks like for real athletes,” said Manika.
Boldfit and Manika will also work on co-branded table tennis merchandise to make sports gear more accessible.
“Manika has joined Boldfit as both an athlete and an investor with equity. She is excited to co-build a brand that reflects the ambition of India’s next-gen sporting culture. She believes that associations like this help create better products for Indian athletes and truly add value. Manika represents everything we stand for, that is resilience, boldness and a relentless drive to move forward. She joins us to inspire the next generation of athletes who don’t wait for permission to make their mark. We truly want to be a brand that’s made by Athletes”, said Boldfit founder Pallav Bihani.
“Watching her carve a space for herself in Indian sport with pure grit and consistency is inspiring to every athlete, including me. It’s exciting to have her join us and be a Boldfit Athlete,” said KL Rahul, Boldfit athlete and investor.
