MEN OF PLATINUM, Platinum Guild International (PGI) India’s men’s jewellery brand, has launched #MomentWithMahi, a once-in-a-lifetime opportunity to share an unforgettable moment with cricketing legend MS Dhoni.
This initiative goes beyond admiration, giving fans the rare chance to come face-to-face with one of the most revered figures in sport and beyond. Anchored in the Men of Platinum MS Dhoni Signature Edition Collection, first unveiled in October 2024, #MomentWithMahi invites fans not only to own a piece of the legend but also to be among the select few who will meet him in person. Fronted by a film, the campaign reflects the brand’s rare values by capturing the enduring spirit of fandom, showing how Dhoni has inspired countless lives through perseverance and humility.
The film opens with the roar of a full stadium before cutting to young fans perfecting Dhoni’s trademark helicopter shot on a local pitch. The narrative flows across timelines: television screens glowing with his match-winning moments, murals splashed across city walls, high-rises lit up with his iconic number 7, and streets alive with banners and chants. Each sequence builds on the idea that fans have always admired him from afar, until the climax finally brings Dhoni within reach.
PGI India consumer marketing director Sujala Martis said, “Admiration for icons in our culture is far from passive; it is emotional, aspirational, and often allconsuming. Fans don’t just follow celebrities they quote them, emulate them, live them. Behind all that devotion lies a simple, universal dream: one chance to see them in person. Through the MS Dhoni Signature Edition, we’ve offered fans a piece of that emotion, cast in a metal as rare as platinum. #MomentWithMahi is our way of honouring the fans’ deep devotion, by turning admiration into access offering a rare chance to meet the legend they’ve always stood behind. The initiative also comes at the festive season which is critical for our category.”
Famous Innovations executive creative director Tenzin Wangdi added, “MS Dhoni embodies the rare values that Men of Platinum stands for-inner strength, composure, and the courage to stay true to himself. With #MomentWithMahi, we wanted to translate this into a fan journey: from always seeing him at a distance, to being rewarded with the rarest gift of all- an intimate, unforgettable moment with their hero.”
