JERAI FITNESS LIMITED and Plus Fitness India have announced a strategic collaboration aimed at accelerating the launch of 100 gyms across India. The partnership brings together global franchise expertise and homegrown manufacturing capabilities to build a stronger ecosystem for aspiring gym entrepreneurs, anchored in a shared vision of promoting a fitter and healthier India.
The alliance introduces a bundled franchise-and-equipment model designed to simplify gym set-up. By integrating franchise support with equipment procurement into a single, streamlined system, new operators can avoid the complexities of managing multiple vendors and reduce delays in launching their facilities. The approach is intended to ensure scalability, operational consistency and long-term commercial sustainability.
By combining international franchise best practices with Indian manufacturing strength, the partnership positions both companies to capitalise on the rapid expansion of organised fitness in the country. The collaboration is expected to support entrepreneurship across Tier 1, Tier 2 and Tier 3 cities, improve access to quality fitness infrastructure and encourage sustained health awareness nationwide.
India’s fitness industry is projected to witness significant growth in the coming years, fuelled by rising health consciousness, corporate wellness initiatives and evolving lifestyle patterns. According to a Wazir report, the Indian fitness equipment market was valued at approximately Rs 2,500 crore in 2024 and is projected to reach Rs 4,600 crore by 2029, growing at a compound annual growth rate (CAGR) of 13 per cent.
Jerai Fitness Limited chairman and MD Rajesh Rai said, “Our passion for producing equipment majorly in-house has been instrumental in Jerai Fitness growth. By manufacturing domestically, Jerai ensures quality control, cost efficiencies, reduced import dependency, and support for the ‘Make in India’ initiative. Our belief is that fitness infrastructure should be accessible and affordable for every serious entrepreneur entering the fitness industry.”
Plus Fitness India business development head Faiz Sopariwala added, “This partnership with Jerai Fitness Limited allows us to integrate world-class franchise systems with India’s most trusted equipment manufacturer. Our focus is not just opening gyms, but building profitable, sustainable businesses for franchise partners while contributing to a healthier nation.”
