SLOVIC, A FITNESS GEAR and sporting goods brands, has announced actor, Tiger Shroff, as its brand ambassador. Marking the association, the brand has also unveiled its new campaign, ‘SLOVIC: Gym Ghar Lao’, built around the idea that if life makes it hard to go to the gym, bring the gym home.
The campaign reflects the brand’s core belief that fitness should not be limited by time, location, or access. It should be simple, flexible, and within everyone’s reach. With a wide range of functional workout gear including pull-up bars, resistance bands and tubes, dumbbells, adjustable dumbbells, yoga mats and other practical fitness essentials, Slovic is working to simplify people’s lives and democratize fitness for the rest of India, a media release said.
The campaign will roll out across digital platforms, supported by films and content that spotlight access, convenience and the freedom to train anytime, anywhere.Â
