FOOTBALLER CHRISTIAN PULISIC and star cricketers Virat Kohli, Rajat Patidar, and Phil Salt traded sports and jerseys in a cross-continental crossover between Royal Challengers Bengaluru and AC Milan, as part of a collaboration under #RCBEverywhere by PUMA.
In Milan, Pulisic rocked the new RCB jersey, picking up a cricket bat, while RCB stars Kohli, Patidar, and Salt showcased their football skills. Playing out across two cities and two sporting worlds, the moment connected elite athletes and teams through a shared competitive edge.
Bringing together AC Milan, seven-time European champions, with RCB, reigning IPL champions, the moment places the star-studded RCB jersey at the centre of global sporting culture.
With Milan’s legacy and Pulisic’s star power in play, the exchange takes the jersey beyond cricket and into the world of elite European football. Fittingly, AC Milan’s origins trace back to its founding as a football and cricket club, making this crossover a nod to the club’s multi-sport roots.
Built on a behaviour where fans take the jersey beyond matchdays and into everyday life, #RCBEverywhere sees PUMA turn that instinct into a “global movement”, an official release asserts. By placing the RCB jersey in new environments and unexpected sporting contexts, the brand continues to amplify how far fandom can travel, connecting cultures, communities and disciplines through a single symbol.
As #RCBEverywhere builds, PUMA continues to drive the RCB jersey into new arenas, from global icon Usain Bolt cheering for the sport to cricketer Faf du Plessis taking it beyond the pitch, pushing it across sports, cities and cultures, and turning fan expression into moments that travel far beyond the game.
