BUNDESLIGA MEDIA has extended its multi-year partnership with IMG to license international archive rights for the Bundesliga, Bundesliga 2, and the Franz Beckenbauer Supercup in markets outside the DACH region. IMG has handled the Bundesliga’s archive content distribution since 2012.
The DFL Media Hub contains close to 250,000 hours of content covering over 60 years of German football history, dating back to the 1963/64 season.
Bundesliga Media Head of European Audio-Visual Rights Robin Austermann said, “Our long-standing partnership with IMG to market our international archive rights is a testament to the trusted collaboration we have built over many decades. IMG’s expertise and commitment have been instrumental in bringing the rich history of the Bundesliga to audiences around the world, which not only preserves our heritage, but also continues to unlock new opportunities for innovation and storytelling for future generations of fans.”
IMG Senior Director Archive Bill Hawes expressed, “With over 60 years of football history, the Bundesliga archive remains one of the most valuable and engaging sports archives for storytellers and content creators globally. We are proud to extend our partnership with Bundesliga Media and continue bringing iconic moments from German football to audiences around the world.”
IMG holds over 500,000 hours of sports footage through representation deals with the Premier League, World Rugby, Wimbledon, the R&A (including The Open), DP World Tour, UFC, WWE, NWSL, and Formula E, among others.
