NEW DELHI: WordsWork Communications Consulting has recently been onboarded as the media relations partner for Indian Premier League franchise Punjab Kings.
The primary objective of the partnership is to ensure smooth communications throughout the IPL season and widen the reach and visibility of the brand among the target audience.
The Punjab Kings (previously known as Kings XI Punjab) are among the eight inaugural franchises of the IPL, owned by a consortium of prominent industry leaders including Mohit Burman, Ness Wadia, Preity Zinta and Karan Paul.
Based in Chandigarh, the franchise has become synonymous with being a blend of sports and entertainment and has also been a major source of support for young cricketers in the region. The franchise strives to provide a global platform for local and upcoming talent and promote the sport among new audiences through innovative presentations.
“It is a matter of great honour for us to join hands with the Punjab Kings and continue to make our mark in the sports communications industry. We are keen to integrate ourselves as an extension of the Punjab Kings communications team and provide value-based solutions. As the PR partner, our focus will be on reinvigorating the communications approach for the franchise and overall promotion of the sport in India,” said Neha Mathur Rastogi, founder of WordsWork.
Founded in 2009, WordsWork has carved a niche for itself as a specialised communications consultancy, providing a full range of communication services with an emphasis on public relations, content marketing, events, and cross collaborations. Key clients include Hockey India, JSW Sports, Laureus, Pro Kabaddi League, Capri Global, Special Olympics Bharat, and now the Punjab Kings among others.
