Under Armour has announced the appointment of Kevin Ross as its new senior vice president, managing director of Europe, Middle East & Africa.
With nearly 20 years of experience growing high profile brands including adidas, TaylorMade, Under Armour, and YETI, Ross brings proven talent and regional expertise to the company. He will report to president and CEO Stephanie Linnartz.
Leading Under Armour’s EMEA business, Ross will be responsible for the development and execution of regional omni-channel growth strategy, while also delivering on-brand consumer experiences to advance the business’s premium presence across the region that will drive sustainable, high profitable growth.
Ross joins Under Armour from YETI where he recently served as managing director of International, where he led the growth strategy and business operations, helping the company achieve significant double digit, and even triple digit growth, in its critical markets.
During his previous employment with Under Armour, he spent nine years serving in numerous executive roles across the business including Product Creation, Team Sports, Global Football, Tennis and Sales.
Ross will join Under Armour on February 12 based out of their Amsterdam office.
