MADRID: PUMA’s ongoing partnership with LaLiga, which commenced in the 19/20 season when the German sportswear major took on the role of the official ball supplier for LaLiga EA SPORTS and LaLiga HYPERMOTION, is set to continue from the beginning of the 24/25 season.
Per a joint press release, “The agreement highlights the shared vision of both companies regarding a lifestyle vision, the importance of innovation, the transformative capacity of sport in general, with a particular focus on football, and a series of shared values such as team work, hard work, determination and respect, which are embodied in the actions that LaLiga and PUMA have undertaken in recent years in countries all around the world.”
Thanks to this partnership, both entities continue their transformative focus on the sports industry, not only in Spain but on a global level. A connection that goes beyond the playing field and reaches areas such as the youth projects with LaLiga Academy and initiatives with great social importance such as LaLiga Genuine.
“At LaLiga we are very satisfied with the expansion of our partnership with PUMA, they are a strategic partner that we are collaborating with us not only on the growth of our competition, but also for the development of our brand and our evolution. We share long-term goals with PUMA as well as a way of understanding the sports industry that allows us to find very beneficial synergies, both for us and for all LaLiga fans,” stated Óscar Mayo, executive general director of LaLiga.
Javier Ortega, general manager Europe for PUMA commented: “We are delighted to continue our partnership with LaLiga, a collaboration that allows us to encourage the sporting spirit and passion for football all around the world. With LaLiga, we have reached great goals, and the renewal of this agreement is testimony to our long-term commitment to innovation as a development context. We are sure that this association will allow us to continue innovating in many areas, from sports technology and research to product design. We look forward to continuing building and to explore new and exciting opportunities in the world of national and international football together.”
The LaLiga agreement extension comes just a month after PUMA announced their partnership with the Confédération Africaine de Football (CAF), making PUMA the official technical partner for multiple CAF events, including the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023.
In another noteworthy development, PUMA is reportedly poised to enter the Premier League arena. After a 25-year partnership with Nike, the Premier League is reportedly preparing for a transition. The Athletic reported that PUMA is set to take over as the official match ball supplier when the current Nike deal concludes in 2025. The report mentioned that negotiations with Nike failed to reach a “positive conclusion”, prompting the Premier League to reach an agreement with PUMA to supply match balls for all its fixtures starting from the 2025-26 season.
