NEW YORK: LIV Golf has announced a strategic partnership with Simplebet, a technology company in micro-betting products, to serve as the league’s Official Sports Betting Innovation Partner. The collaboration will see Simplebet distribute the league’s real-time competition data to sports betting operators and media platforms globally, providing innovative single-screen in-play wager technology complimented with low latency video streaming in the U.S. and other international markets, a media release said.
“This is a transcendent moment for the sport and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf,” said Simplebet CEO Chris Bevilacqua. “We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”
“Developing new ways that golf can progress into the future has been a league tenet since day one,” said Greg Norman, LIV Golf Commissioner and CEO. “LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions. With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet which aligns with our competition model that every shot from every player is meaningful, from start to finish.”
