MUMBAI: Ahead of the sixteenth edition of the TATA Indian Premier League, Mumbai Indians have launched their season campaign ‘Mumbai Meri Jaan’, which celebrates the ever-vibrant ‘Maximum city’ and its people.
The marketing campaign will use various touchpoints including TV, digital, out of home and radio.
Speaking about the campaign, a Mumbai Indians spokesperson said, “The campaign TVC uses the iconic song ‘Yeh Hai Bombay Meri Jaan’ with contemporized lyrics that weave in the sentiments that fans have for Mumbai Indians. The entire campaign is conceived to celebrate the city, the culture and the people of Mumbai.”
While the season campaign integrates elements of Mumbai, MI’s 2023 official match jersey too captures the vividness and ardour embedded in the spirit of the city. Designer duo Shantanu Nikhil brought in the hues of the Arabian Sea, the Kaali Peeli Taxi, Sea Link, with a skyline that keeps people gazing for hours. The zig zag gold lines represent the path of dreamers in the city of Mumbai.
