ANHEUSER-BUSCH, the American brewing company, has announced the portfolio of brands that will take centre stage as part of its activations around the FIFA World Cup 2026.
The lineup will be led by Michelob ULTRA as the official beer sponsor of the tournament. The company will also feature NÜTRL Vodka Seltzer as the official hard seltzer sponsor of the FIFA World Cup 2026, alongside Stella Artois, which joins the event as a proud sponsor.
As one of the world’s largest sports sponsors and advertisers, Anheuser-Busch stated that it aims to bring fans aged 21 and above closer to the sporting moments they enjoy through partnerships across events, leagues, teams, stadiums and athletes. The company also continues to invest in community-focused initiatives across the country, according to a media release.
Anheuser-Busch chief commercial officer Kyle Norrington said, “As the FIFA World Cup returns to North America for the first time in over 30 years, Anheuser‑Busch, our brands, our people, and our entire network are prepared to meet this moment with massive investments and plans that engage and delight fans at every touchpoint. Our brands will be an essential part of the broadcast and the match atmosphere — in stadiums, in bars, and at‑home watch parties. No one brings fans and sports together like Anheuser‑Busch, and our plans for the FIFA World Cup 2026 reflect the scale, ambition, and leadership that define our company.”
