APOLLO TYRES, lead sponsor of the Indian cricket team, has launched its latest brand campaign, ‘Har Safar Mein Dum Hai’, featuring cricket legend Sachin Tendulkar alongside Team India stars Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh, all seen in official India jerseys.
Set to A R Rahman’s iconic Maa Tujhe Salaam and directed by filmmaker Abhinay Deo, the film chronicles the real-life journeys of the featured cricketers from their formative years to the international stage.
It highlights not only their personal evolution but also the sacrifices and unwavering support of their families, who went to extraordinary lengths to help turn childhood dreams into reality, always driven by a sense of national pride. The narrative captures their transformation from young aspirants into elite athletes carrying the hopes of a billion people whenever they step onto the field.
Running alongside these stories is the presence of Apollo Tyres brand ambassador Sachin Tendulkar, whose influence as a role model has shaped generations of cricketers and inspired millions across the country.
Apollo Tyres vice chairman and managing director Neeraj Kanwar said, “This campaign reflects a core belief at Apollo Tyres that excellence is built through resilience, discipline and consistency. Har Safar Mein Dum Hai is our tribute to the Indian spirit, and to the unyielding commitment it takes to be the best at what you do.”
Sharing the creative vision behind the film, Simran Kanwar, who conceptualised the campaign and wrote the script and screenplay shared, “Har Safar Mein Dum Hai is not just about beginning a journey, it is about the relentless pursuit of excellence. It may be the only ad film to bring together some of the world’s finest sportsmen from a single sport into one film, set to Maa Tujhe Salaam, our cricket anthem. Together, these elements make the film truly iconic, capturing the spirit, pride and standards that define greatness at a global level.”
Board of Control for Cricket in India secretary Devajit Saikia added, “This film authentically captures the spirit of Indian cricket. It reflects the hard work, sacrifice and endurance required to represent the country at the highest level. The BCCI is proud to partner with Apollo Tyres, a brand that understands the importance of nurturing talent and celebrating the journey from grassroots ambition to world class mastery.”
