NEW DELHI: The Indian Racing Festival (IRF), a premier event in the motorsport calendar of India, is gearing up for its 2024 season with the addition of Hindi film star Arjun Kapoor.
This collaboration marks Arjun’s entry into the motorsport arena as the owner of the Delhi franchise, Speed Demons Delhi, under a multi-year agreement.
As the owner of Speed Demons, Kapoor will play a major role in promoting motor racing in Delhi and NCR region.
Building on the momentum from the recent unveiling of the Kolkata team by former India cricket captain Sourav Ganguly, the IRF now boasts two celebrity-owned franchises.
This stride in its expansion strategy promises to elevate the excitement and glamour surrounding the IRF’s upcoming season.
At the heart of IRF, promoted by Racing Promotions Pvt. Ltd (RRPL), are two championships: the Indian Racing League (IRL) and the FIA Formula 4 Indian Championship (F4IC).
Akhilesh Reddy, chairman and managing director of RPPL, remarked: “With Arjun Kapoor’s presence the Speed Demons Delhi franchise in the Indian Racing Festival is poised to make a significant impact. Arjun Kapoor’s personal passion for motorsports not only aligns perfectly with our objective but also serves as a powerful catalyst to enhance it. His involvement will authentically resonate with enthusiasts, bringing a fresh wave of excitement and engagement to the sport and helping us captivate and inspire a growing community of motorsport aficionados nationwide.”
The festival features eight city-based teams from Delhi, Hyderabad, Bangalore, Chennai, Goa, Kochi, Ahmedabad, and Kolkata. From August to November, these teams will be vying for racing glory and the coveted title of champions. The IRF promises adrenaline-fueled action and showcases the finest talents in Indian motorsport, making it a must-watch motorsports event for enthusiasts nationwide.
Kapoor’s collaboration with IRF is poised to draw in a diverse audience, including Bollywood celebrities and those from the hinterland. His association brings a dynamic appeal to the festival, making it more engaging and accessible for millennials, Gen Z, and beyond. This partnership not only aims to broaden the festival’s reach but also to cultivate a broader and more inclusive fan base.
Kapoor commented: “Ever since I was a young kid I’ve always been interested in cars and motorsports, and Delhi’s love for racing is clear. The Indian Racing Festival, along with our Delhi team, is a great opportunity for young racers and fans. I believe we can discover and support talent that could represent India internationally, making motorsports more popular here.”
