MUMBAI: Eurosport India announced Thursday the appointment of Indian cricketer Shikhar Dhawan as brand ambassador for MotoGP in India.
Dhawan, known for his dynamic presence on the cricket field, will ignite his passion for racing through Eurosport India’s latest campaign, ‘Face Kar Race Kar’.
Dhawan shared, “…What excites me most is the potential we have to introduce MotoGP to new audiences across India. Together, we aim to inspire and engage fans with the exhilarating world of MotoGP.”
The ‘Face Kar Race Kar’ campaign encapsulates the indomitable spirit of MotoGP, celebrating resilience and inspiring fans to conquer challenges with unwavering determination.
· The 2024 MotoGP season has seen 9 races so far, with 11 more scheduled across Europe, Asia, and Down Under, culminating in the BritishGP at Silverstone from August 2nd.
· Francesco Bagnaia (Ducati Lenovo Team), the current 2024 season leader, faces stiff competition with only a 10-point lead over Jorge Martin (Pramac Ducati).
Arjun Nohwar, general manager – South Asia, Warner Bros. Discovery, said, “We are thrilled to welcome Shikhar Dhawan aboard as our MotoGP brand ambassador for India. His infectious energy and wide appeal will not only resonate with racing enthusiasts but also introduce MotoGP™ to sports fans in a compelling way.”
With Yamaha being onboarded as the title sponsor for MotoGP in India, Vijay Kaul, general manager, Marketing Strategy Division, Yamaha India said, “Yamaha has a profound racing heritage, and we are delighted to revive our partnership with Eurosport India as MotoGP’s title sponsor. As we embark on this thrilling journey, we look forward to enriching the exhilarating MotoGP experience we all cherish and promoting it across India through Eurosport.”
Eurosport India has reacquired and extended its broadcasting rights for MotoGP in India, solidifying a three-year partnership with commercial rights holder Dorna.
The channel continues to showcase a diverse lineup of world-class sports, including motorsports, golf, cycling, pro wrestling, table tennis, and marathon. Recent partnerships with the Afghanistan Cricket Board and Bangladesh Cricket Board for the BPL underscore Eurosport India’s commitment to offering comprehensive sports coverage.
