MADRID: Hyundai Motor, the South Korean automobile manufacturer has expanded its list of sponsoring football properties around the world further by signing a 3-year deal with La Liga heavyweights, Atlético Madrid.
As per the deal, Hyundai’s logo will be seen on the left sleeve of Atletico’s men’s and women’s team jerseys in all competitions it will feature in.
Atletico Madrid President, Enrique Cerezo commented: “It’s an excellent agreement. Hyundai is an important brand worldwide. Atlético de Madrid is delighted to be always at the forefront of all the companies which it works with. In this case, Hyundai is, for us, a great vehicle to make a great launch and a great season.”
Hyundai Spain’s general manager, Leopoldo Satrústegui was pleased with the development.
“Atlético de Madrid is a team that has values like Hyundai. It is a team that, with work and effort, has managed to get very high. Hyundai is a brand that based on effort and work has also managed to get very high. In a very short time, it has become the fifth manufacturer in the world. And we all know what Atlético de Madrid has achieved in recent years. I think they are two brands that are very connected in upgrowth,” he noted.
Hyundai has been in the football landscape for two decades, having recently been in the news for signing a similar deal with Chelsea FC in the Premier League and is the Official Automobile Partner of the FIFA World Cup 2018.
