R Seshank Shekar

Sports

India–Pak rivalry draws largest-ever crowd for WT20WC group stage match

Brands

Apollo Tyres launches campaign honouring the miles behind Women in Blue

Fan Engagement

YouTube teams up with ICC to expand Women’s T20 World Cup

Fan Engagement

Budweiser 0.0 launches fan activations in India coinciding with FIFA WC

Brands

HELL Energy unveils HELL ZERO with Renuka Singh Thakur as brand face

Leagues

Big Bash eyeing India debut only natural; huge market, says IPL chairman

Brands

JKC Sports invests in Sheru Classic; intent to expand brand internationally

Brand Ambassador

Smriti, Jemimah front Hyundai’s Women’s T20 World Cup campaign