M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
Puma, Foot Locker expand partnership; focus on basketball
Qatar 2022: Amul regional sponsor of the Portugal team
Paris 2024 Olympics mascots – the Phryges – unveiled
Religare Enterprises signs Yogeshwar Dutt as brand ambassador
CEAT appoints Lakshmi Narayanan B as CMO
Blasters score Bank of Baroda as ISL 2022-23 banking partner
Yuvi, Harrdy Sandhu front PUMA store launch in Chandigarh
Prime Video signs 6 sponsors, 2 advertisers for India tour of NZ
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series
