Pat Cash partners with Urban Turf Solutions to launch new signature tennis surface
Unused in-stadia sponsor space at Women’s WC: per match value $1m
Fountainhead MKTG partners Reliance Foundation Jr NBA 2018-2019
Reebok ropes in Varun Dhawan as brand ambassador
Shiseido signs on as title sponsor of WTA Finals Shenzhen
Haryana Steelers shift home base to Panchkula for PKL 7
Juventus signs exclusive partnership with Konami
OPPO renews global partnership with Barca
Liverpool FC scores new partnership with EA SPORTS
FanCode secures India digital streaming rights for Lanka Premier League 2026
ICC elects Palani, Usmani, Rudie van Vuuren in board reshuffle
ICC Women’s T20 World Cup 2026 sets new global standards for women’s cricket
MLB makes SKY India brand ambassador; renew JioStar media rights agreement
8Bit Creatives becomes KICK’s first official creator agency partner in India
