AI enterprise Lyzr is official partner for San Francisco Unicorns
BKT widens sports sponsorship gambit with Big Bash deal
IDBI Federal Life ups Tendulkar association to company brand ambassador
F1 joins ISG, Sportradar to enable live in-play betting
Mel Edwards named CEO of WPP’s Wunderman
MMA champ McGregor curates his own Irish whiskey
Garmin India unveils multi-sport watch ‘Fenix 5X Plus’
Perform restructures business model, to be renamed DAZN GroupÂ
Kedar Teny quits Sony, joins agency start-up as CSO
BCB invites bids for India series media rights; signals revival of postponed white-ball tour
Hardik Pandya emerges as IPL’s hottest trade target with seven franchises in race
HSBC expands global sports sponsorship portfolio with China Open partnership
CCI clears Aditya Birla Group-led consortium’s acquisition of Royal Challengers Bengaluru
