Ad volumes up 4%+; Google top advertiser in IPL 2026: TAM Sports
Dentsu Sports & Ent launches in India, Yosuke Murai named head
Medallin Sports adds Archery Premier League to expanding comm’l portfolio
ANALYSIS: Canal Plus’ Takeover of MultiChoice – What’s Next for South Africa and Africa?
AXS acquires majority stake in SISTIC to elevate Singapore’s entertainment ecosystem
Siemens, Ducati extend partnership to drive innovation in MotoGP
Netflix expands into social gaming with new party titles
Sony Corp acquires STATSports to bolster sports data business
Shastri joins AI-powered startup Smartan FitTech as investor, mentor
Smriti, Jemimah front Hyundai’s Women’s T20 World Cup campaign
Esports Fndn opens applications for ’26 creator prgm; offers $2m in rewards
Rugby India renews ball, equipment partnership with Wintex
Unilever Personal Care unpacks its FIFA World Cup 2026 sponsorship vision
F1 & FIA extend long-term partnership with Pirelli until 2028
