‘It was our most viewed World Cup ever on YouTube’: Sundar Pichai
Sony Sports launch Asia Cup campaign ‘Rag Rag Mein Bharat’
SA20 confirms venues for season 4 final, playoffs
NODWIN buys Sony Interactive stake in Evo, now principal owner
Samsung revamps gaming hub; expands mobile cloud platform to Europe
ATP, TikTok serve up content collab for Gen Z, Millennial fans
App launch mktng: ESPN taps John Cena, Complex, Lyft, Samsung
NFL, Microsoft expand partnership; to use AI to enhance game day
JioStar unveils 2nd film from ‘Ghus Kar Maarenge’ campaign ft Tiger Shroff
InsuranceDekho enters cricket sponsorship with India’s Zimbabwe T20Is, Sri Lanka Tests
Lalit Modi announces return to India after tribunal relief in 2009 IPL South Africa case
Gen Z sports fans drawn by celebrities, creators, brand experiences rather than game alone: study
Havas strengthens Play across Benelux with acquisition of SportVibes
