UFC set for Baku return under new multi-yr deal to host annual events
FIFA partners YouTube as preferred platform for World Cup 2026
World Premier Squash 1st edition in Aug; Ghosal is commissioner
FIFA WC 2026 to drive $10.5bn in ad revenues, but growth dipping: WARC
Zed Black launches campaign ft MS Dhoni
Kraft Heinz, NFL announce 5-yr global strategic partnership
Lenovo, Nvidia expand collab to deploy AI across live sports
Nippon Paint India partners with Punjab Kings for IPL 2026
Snap’s Yagnesh Ravi urges brands to rethink marketing during IPL
Skechers signs Suryakumar Yadav to broaden cricket footprint
Usha is title sponsor for CII-IWN’s first Pickleball Invitational
Tennis double as Alcaraz, Sabalenka win Laureus awards; PSG is team of the year
Sony Sports acquires media rights for Asian Games Aichi-Nagoya 2026
