ASICS in 2nd consecutive partnership with Hyderabad marathon; debuts NOVABLAST6
Direct-to-fan Premier League+ launched; Singapore 1st market
Paisabazaar launches cricket-themed campaign led by Irfan Pathan
Red Bull launches digital game featuring KL Rahul fan engagement
KT Men x AFA partnership features Messi, teammates in high-octane campaign
Carlos Alcaraz joins Ant International as global brand ambassador
PSG and Accor deepen global collaboration through 2030
IPL announces playoffs ticket sale dates; District is official agency
Texas Super Kings partners BRU ahead of Major League Cricket 2026
International cricket stadium, multi-sport hub in Kolhapur; 35,000-capacity venue
BCCI invites bids for title, assoc partner rights of home events
Sweeping governance reforms proposed for AITA; expands athlete, women representation
Dhoni invests in SolarSquare; becomes residential rooftop solar firm brand ambassador
Mankind Pharma partners Minerva Academy FC to strengthen youth football development
