UFC set for Baku return under new multi-yr deal to host annual events
Deltatre drives ATP Tour’s automated and drone AR b’cast prod
PepsiCo partners Formula 1, Mercedes F1 Team
India’s fandom economy to hit $10bn by 2028: MYFANDOM
FIH Hockey World Cup 2026 draw held in Amsterdam
Kinnect wins Mumbai Indians’ creative mandate
Punjab Kings sign Jaypee as official sponsor
NBA, Coca-Cola tip off global partnership; Sprite returns as official soft drink
Dhoni expands role with House of Biryan, becomes brand ambassador
Skechers signs Suryakumar Yadav to broaden cricket footprint
Usha is title sponsor for CII-IWN’s first Pickleball Invitational
Tennis double as Alcaraz, Sabalenka win Laureus awards; PSG is team of the year
Sony Sports acquires media rights for Asian Games Aichi-Nagoya 2026
