ASICS in 2nd consecutive partnership with Hyderabad marathon; debuts NOVABLAST6
Women a defining force in sport, ent., consumer mkts; brands must catch up: Saatchi report
F1 combines innovation and spectacle with a drone show over Monaco
Toyota Kirloskar Motor teams up to power Anime India 2026
Nike launches “Rip the Script” campaign on new football narrative universe
FIFA introduces reusable bottle restrictions at 2026 World Cup venues
Bundesliga app launches AI “Captain” feature as smart companion for fans
JioBLAST, Esports Foundation launch nationwide Valorant competition
PepsiCo India bets on energy drinks with Adrenaline Rush
International cricket stadium, multi-sport hub in Kolhapur; 35,000-capacity venue
BCCI invites bids for title, assoc partner rights of home events
Sweeping governance reforms proposed for AITA; expands athlete, women representation
Dhoni invests in SolarSquare; becomes residential rooftop solar firm brand ambassador
Mankind Pharma partners Minerva Academy FC to strengthen youth football development