JioHotstar partners with VDO.AI to bring real-time contextual advertising
Sooryavanshi factor prompts live broadcast of India-A’s tri series in SL
Unite8 Sports channels from Zee go live following official approvals
Aayush Khanna joins as VP Programming for Unite8 Sports Channels
JioStar, ICC join forces to drive engagement for Women’s T20 WC
T20 Mumbai League onboards HELL as energy drink partner
Star captains take centre stage ahead of T20 Mumbai League season
Z locks India rights to FIFA World Cup ’26, ’30 & Women’s WC ’27
Sony LIV ups Mitesh Mehta to AVP, Pricing & Strategy – Sports
FIDE new format for 2027 World Cups; prize money rises to $3.3 million
Ministry gives conditional recognition to Judo Federation of India’s interim body
Khosla family to acquire NFL’s Seattle Seahawks in record-breaking $9.6bln deal
Premier Boxing Champions coming to DAZN in new landmark agreement
