JioHotstar partners with VDO.AI to bring real-time contextual advertising
BKT India hands Media and PR mandate to Yamini Gharge
David Beckham leads Lenovo’s global AI-focused marketing campaign
adidas Originals & Coca-Cola unveil FIFA World Cup 2026 collection
JioStar’s FY26 results reflect lower exposure to sports contract losses
Global energy gel market projected to hit $1.6bn+ by 2036
24/7 digital ‘superfans’ rewriting cricket marketing rules: Google
ICC Women’s T20 World Cup 2026 opening ceremony gets ‘Wicked’ twist
Dentsu India names Raj Thakkar senior director for Sports, Gaming & Esports
FIDE new format for 2027 World Cups; prize money rises to $3.3 million
Ministry gives conditional recognition to Judo Federation of India’s interim body
Khosla family to acquire NFL’s Seattle Seahawks in record-breaking $9.6bln deal
Premier Boxing Champions coming to DAZN in new landmark agreement
