MUMBAI: Dream11, India’s largest online sports gaming company, Wednesday announced that it has become the industry’s first-ever platform to integrate and adopt WhatsApp, the Facebook-owned chat messenger, for digital marketing purposes.
As a result of this integration, Dream11 can now give its users the option of receiving notifications and instant alerts on WhatsApp. By using its business API, the company aims at strengthening user experience and engagement by providing real-time updates and information.
Starting with withdrawal updates, Dream11 plans to use the API and business solutions for user communication around product updates, customer queries and exclusive offers.
Dream11 CEO and co-founder Harsh Jain stated: “We are excited to become India’s first gaming company to integrate with the WhatsApp Business Solution. WhatsApp is an integral part of everybody’s daily life to connect with their friends and family. Now, each of our 50 million users can directly connect with us on WhatsApp. It will also enable us to provide easier access and updates to them in a personalised manner once they reach out to us or opt-in to receive updates.”
