Drive FITT, a membership based sports club, designed around cricket, fitness and recovery with cutting edge technology, has welcomed Australian cricketing star Glenn Maxwell as an investor.
This strategic partnership marks a significant milestone for Drive FITT as it continues to redefine the intersection of sports superstars, cricket, fitness and recovery in India.
This marks Maxwell’s first investment in an Indian venture, inspired by the innovative concept and the vision of the founders and team behind it. As a passionate cricket enthusiast with a keen interest in coaching, the project resonated with him on multiple levels.
In recent years, recovery has become a crucial part of his career, making this partnership a natural fit. For Maxwell, investing is about backing the right people, and he believes the team’s vision and dedication will make Drive FITT successful in India.
Known for his dynamic playing style, adaptability, and all-round performance, Maxwell’s long-standing association with India through the IPL makes him an ideal partner for this venture.
His deep understanding of high-performance cricket and the evolving needs of professional and amateur athletes aligns with Drive FITT’s mission to bridge cricket training with multi format fitness and recovery methodologies. This collaboration reflects his commitment to advancing athlete preparation and recovery while reinforcing Drive FITT’s dedication to excellence in cricket training, fitness and recovery.
A key figure in modern cricket, Maxwell has made a significant impact through his innovative gameplay and versatility. His experience across global T20 leagues and his connection with the Indian cricketing ecosystem give him unique insights into the demands of high-performance cricket. These attributes make him a natural fit for a venture focused on elevating cricket training through cutting-edge fitness practices.
Preity Zinta, co-owner Punjab Kings and co-founder, Drive FITT, stated: “Having Glenn join us at Drive FITT is truly special, especially since I’ve worked with and known him for a long time. Our association through Punjab Kings gave me the opportunity to witness his unwavering dedication to excellence. I’ve always admired his forward-thinking, athlete-first mindset which seamlessly aligns with our vision at Drive FITT. I’m thrilled to have him as part of this journey, not just on the field, but now off it too as we build something truly impactful together.”
Talking about the partnership, Maxwell said: “Joining the Drive FITT team is exciting for me. Cricket, fitness, and recovery have been essential to my journey, and this concept brings them together uniquely and innovatively. I’m looking forward to contributing my experience and helping shape a space that supports athletes at every level.”
Shubman Gill, Indian cricketer and a Drive FITT co-founder, added: “Having Glenn on board brings immense value to our shared vision for Drive FITT. His global experience, deep understanding of the game, and commitment to fitness and recovery make him an ideal partner. I believe his involvement will further inspire young athletes and help us build a truly world-class ecosystem for cricket and wellness in India.”
Other Drive FITT co-founders include Mark Sellar and Deke Smith, and Vikram Aditya Bhatia, the company CEO.
With this investment, Maxwell will play an active role in shaping Drive FITT’s vision by contributing his expertise to training methodologies and player development. His commitment extends beyond financial support—he will also engage in brand advocacy, develop training content, and leverage his on-field experience to enhance the facility’s offerings.
His profound understanding of recovery and sports science, honed over years of international cricket, aligns perfectly with Drive FITT’s mission to provide world-class training environments for both professional and amateur athletes.
