HAMBURG: Global sports marketing agency Lagardère Sports has developed the new “SportsponsoringWiki” platform, in order to illustrate the diverse and constantly developing possibilities and mechanisms of sport sponsoring and marketing to all of the stakeholders involved in the sport business.
The recently published platform is available in German and English.
What is the difference between AVE and CPM? Which types of TV perimeter board rotations exist in the stadium? What does conversion rate mean? How does the logo of a potential sponsor look like on the front of the jersey? All of these and more questions are answered by the SportsponsoringWiki.
As a highlight, the SportsponsoringWiki offers a practical upload function. Thanks to the feature, brands can have their logo displayed on shirts and various TV perimeter boards. Digital stadium tours are integrated, as well as the display of the diverse club portfolios of Lagardère Sports.
Eike Gyllensvärd, senior vice president Sales Lagardère Sports Germany, explains: “Whether it is a customer, rights holder or new employee of our company: The SportsponsoringWiki familiarises everyone with the communication platform ‘sport’, in an innovative and easily understandable way. With this, we have created a multimedia opportunity for communicating the basics of sponsoring in a playful way and bringing light into the darkness of the marketing jungle. The entire industry will benefit from this.”
