CRICKET WEST INDIES (CWI) has announced a new sponsorship agreement with Livpure, which will serve as an official jersey sponsor of the West Indies Senior Men’s Team for the ICC Men’s T20 World Cup 2026 and the side’s white-ball tour of India later this year.
The partnership comes amid a positive run of form for the West Indies men’s team, who are currently on a winning streak in the ongoing T20 World Cup. Their next fixture in the Super Eight stage is against Zimbabwe.
The agreement covers the T20 World Cup in February and March, as well as the September-October 2026 white-ball tour of India, which will feature three One Day Internationals and three T20 Internationals.
Under tournament regulations, Livpure’s logo will appear on the leading arm of the team’s shirt during the T20 World Cup. For the India tour, the branding will move to the front of the shirt, subject to applicable international playing conditions and necessary approvals.
CWI president Dr Kishore Shallow said, “On behalf of Cricket West Indies, I warmly welcome Livpure as a valued partner of our Senior Men’s team. This collaboration reflects the enduring global appeal of West Indies cricket and our ability to attract respected international brands. Strategic partnerships such as this are critical to supporting the growth, competitiveness, and long-term sustainability of our game across the region. We look forward to building a strong and mutually beneficial relationship with Livpure as our team competes on the world stage.”
CWI chief executive officer Chris Dehring commented, “Cricket West Indies is pleased to welcome Livpure into the West Indies cricket family. This partnership reflects the global appeal of our team and the strong commercial opportunities associated with West Indies cricket, particularly in key markets such as India. We look forward to working closely with Livpure to deliver value both on and off the field during a pivotal year for our men’s team.”
Livpure MD and CEO Rakesh Kaul added, “We are proud to partner with Cricket West Indies and to be associated with one of the most iconic teams in world cricket. The passion, flair, and global fan base of West Indies cricket align strongly with our brand values, and we look forward to engaging millions of cricket fans through this partnership as the T20 World Cup in India and Sri Lanka sets the stage for an atmosphere of unmatched scale and excitement that resonates deeply with audiences across the world.”
