LUCKNOW SUPER GIANTS (LSG) have unveiled a new team logo, blending three powerful symbols, the Garuda, the Crown and the Elephant, each deeply rooted in the culture and identity of Lucknow and Uttar Pradesh.
The Garuda embodies courage, the resolve to rise, confront challenges and never retreat. It reflects the bold, fearless brand of cricket LSG aim to play and reinforces the belief that no ambition is out of reach when a team stands united.
The Crown represents pride and responsibility. Every time the side takes the field, it carries the aspirations of millions. The symbol serves as a reminder that wearing the jersey is a privilege, one that must be earned through commitment and performance.
At the centre of the emblem stands the Elephant, signifying strength, wisdom, patience and unity. It mirrors the unwavering support of the franchise’s fans, loyalty that endures beyond individual results and remains steadfast season after season.
The refreshed identity will appear across match jerseys, merchandise, digital platforms and all official branding, signalling the start of a new era for the franchise.
LSG owner Shashwat Goenka said, “This new logo is deeply emotional for us. The people of Lucknow and Uttar Pradesh welcomed the Super Giants into their hearts from day one. This symbol is a tribute to that love and belief. Garuda reflects our dreams to rise higher. The Crown reflects the pride you place on us every time we take the field. And the Elephant reflects the strength and loyalty that defines this region. This is not just a change in identity. It is a promise. A promise that we will honour this city, respect our roots, and compete with heart. Every run, every wicket, every moment will carry the emotion of our fans.”