MANCHESTER: Premier League heavyweights Manchester United is set to gain more from the sponsorship component of its revenues in the first quarter of 2019 as it finalised a deal on Friday with Hawaii’s leading eyewear and lifestyle company, Maui Jim.
Maui Jim will supply the United first team, academy and women’s teams with glasses from their sun and optical ranges powered by its superior lens technology and premium collections.
The brand’s eyewear will be made available to fans in the Old Trafford Megastore from 26 February. They will also celebrate the partnership by launching a co-branded eyewear collection designed with fans in mind later this year.
Manchester United MD Richard Arnold commented: “Maui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world. I’m delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans. Our partnership with them demonstrates the club’s ability to attract the world’s most premium brands.”
Maui Jim VP of Global Marketing Jay Black added: “We are thrilled to welcome Manchester United to the Maui Jim ‘Ohana (Hawaiian for family). For us, it is an honour to partner with one of the world’s most successful sports teams, within the world’s most popular sport.
“This collaboration gives us the chance to spread our “Aloha Spirit” and communicate the importance of wearing high quality technical eyewear.”
Founded more than 30 years ago Maui Jim is recognised for unparalleled Aloha Spirit superior customer service and industry-leading patented PolarizedPlus2 sunglass lens technology.
