MUMBAI: Global eyewear brand Oakley on Monday named Hindi film actor and athlete, Milind Soman as its India brand ambassador.
Soman, who has gained a reputation of being an exceptional long distance runner and promoting a healthy lifestyle, will become a part of Team Oakley and wear the brand’s Prizm range of eyewear while running, joining the likes of South African cricketer Dale Steyn.
Prizm helps in improving performance as it provides extremely precise colour tuning for different environments. Through Prizm Road, Soman will be assisted by the technology for detecting subtle changes in road texture while running.
Oakley India business manager Rajan Handa said: “Milind Soman, an inspiration for many, embodies passion, progression and performance – values that are deeply espoused by Oakley, making this partnership a natural fit. We look forward to a long and successful collaboration.”
“I am honoured to be associated with Oakley, a brand known for its innovative lens technologies and unparalleled optical clarity, helping athletes push the boundaries of performance,” Soman said.
“Running has changed my life and I firmly believe that pursuing an obsession isn’t unique to professional athletes alone, but it binds everyone who shares a driving passion to turn their dreams into reality.”
