The Big Bash League (BBL) and Women’s Big Bash League (WBBL) will be switching from Nike to New Balance as their official apparel partner for at least the next five seasons, starting with the upcoming 2025-26 season.
New Balance will design and produce the playing, training and supporter wear for all eight KFC BBL and Weber WBBL clubs, replacing Nike who produced the kits worn across the past four seasons of the women’s and men’s competitions.
The US sportswear company has also been the apparel supplier for Australia’s domestic teams across the Sheffield Shield, Men’s One-Day Cup and Women’s National Cricket League since 2021.
The designs of the new kits will be revealed in October and will be worn for the first time when the Weber WBBL|11 season gets underway with a triple-header on Sunday, November 9.
The WBBL is starting later than usual this season due to the 50-over World Cup in India, which concludes on November 2.
The schedules for both leagues are due to be revealed in the coming weeks.
“We’re thrilled to partner with New Balance for at least the next five Big Bash seasons,” Cricket Australia’s general manager of Big Bash Leagues Alistair Dobson said.
“Like the Big Bash Leagues, New Balance does things differently, and we’re excited to see our clubs take things to the next level in new playing kits.
“Player connection and fan experience is at the heart of the Big Bash and our partnership with New Balance will play a key role in driving the next chapter of the league’s exciting story.”
Working with elite teamwear partner Belgravia Apparel in the Australasia region, New Balance supplies both supporter and performance products for a broad range of professional and amateur sporting organisations including six AFL clubs and several Super Netball teams including the Melbourne Vixens.
“At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle,” New Balance Australia Regional general manager Dean Howard said.
“The Big Bash provides a platform for New Balance to play at the intersection of sporting culture whilst bringing an elevated, global brand experience to the sport.”
“In close partnership with Belgravia Apparel we are proud to partner with the Big Bash and look forward to seeing the partnership come to life for fans and players alike over the next five years.”
