LONDON: UK-based Perform Group, one of the largest online media companies in the world, has joined in the sports betting bandwagon through its newly introduced ‘Watch and Bet’ service.
Perform, which is renowned for its subsidiary and OTT platform DAZN, has gone into retailing of its service in Denmark by launching it alongside the country’s national lottery, Danske Spil.
Danske Spil will bring premium live sports video to customers throughout shop opening hours. This includes thousands of premium and well-timed streams for Danish bettors, including LaLiga and WTA, along with stats to aid betting decisions and Perform’s suite of 100,000 live action visualisations. They are the latest operators to offer Perform’s live streams to their retail customers, joining a growing number of land-based lotteries and blue chip sportsbooks across the globe.
Danske Spil head of sports betting Jens Nielsen said: “At Danske Spil we constantly strive to offer entertaining and high quality experiences to our customers. With our new retail streaming solution, developed and operated in cooperation with Perform, we have taken a big step forward in modernising our betting shop environment. By combining high resolution live sports streaming with our corresponding betting offer on user-friendly screens and tablets, we are now able to deliver a top-class live sports and in-play betting experience to our retail customers.”
Perform Group SVP John Harlow added: “Danske Spil have created a fantastic-looking experience with our new low latency, high resolution streams and statistics. We’re sure their customers will appreciate being able to watch and bet on quality sport during retail opening hours and we’re really proud to see our content being used so creatively.”
