Actor Ranveer Singh has partnered with Nikunj Biyani to co-found SuperYou, a brand specialising in protein foods and supplements.
As per SuperYou, it is India’s first protein wafer bar.
SuperYou will invest Rs 40-50 crore over the next 18-24 months. The target is to hit Rs. 500 crore in revenue over the next five years. SuperYou added that it isn’t just thinking big—it’s aiming to set new standards and make protein-powered living a way of life across the country.
Inspired by his own dedication to fitness, Singh said that he isn’t just lending his name to SuperYou, but also actively shaping its future as a co-founder, which aims poised to disrupt the protein industry, opening it up to a wider Indian market.
Ranveer’s approach to SuperYou is as personal as it gets. “With SuperYou, I’m bringing a part of my own journey to everyone. I’ve always believed that power and unstoppable energy come from within, but sometimes, you need that extra boost. That’s what SuperYou is about: it’s that push, that charge in a bar that everyone can access. We’ve created something unique-something that’s as fun and bold as it is good for you. With SuperYou, I wanted to break the mould of what a protein bar should be, so we’ve given it personality, flavours that excite, and a lightness that fits into anyone’s lifestyle. Get ready, because SuperYou is here to power up your world.”
Biyani, talking about their collaboration, said, “Ranveer is a powerhouse and pure energy personified – he doesn’t just live life, he charges through it, full throttle. That’s the spirit behind SuperYou. We want SuperYou to be the go-to boost for anyone who wants to be big, bold, and full of life!”
The brand’s first offering, claimed to be India’s first protein wafer bars, come in four flavours: chocolate, choco-peanut butter, strawberry crème, and a cheese variant. These wafer bars combine 10g protein with the indulgence of chocolate, and no added sugar, making them both nutritious and enjoyable.
With SuperYou’s launch of protein wafer bars, the brand is looking to break new ground in making protein accessible and enjoyable to audiences beyond the gym goers. It’s about unlocking potential, whether at the gym or navigating daily life. SuperYou, was co-founded within Think9 Consumer, a venture builder firm focusing on transforming powerful consumer ideas into authentic, profitable and experience-led, digital-native brands and platforms. Looking ahead, SuperYou plans to expand its range with more innovative products, further solidifying its role as a leader in the protein foods and supplements space.
“I’ve been a fitness enthusiast my entire life and wanted to convert this passion into something larger that I can share with everyone. I truly believe that protein is an essential macronutrient for everybody and with our busy lifestyle, we struggle to get the required quantity. That’s exactly why I wanted to create something that is an extension of my own beliefs and enable protein consumption in simple and affordable yet effective ways for Indian Consumers” said Singh.
Biyani reveals, “As an icon, Ranveer Singh embodies the idea of living life to Its fullest – no holding back – and that’s what SuperYou is all about! It’s not just about the protein, it’s about how a healthy, strong body allows you to do what your mind wishes to!”
SuperYou is now available on its website and on all major delivery platforms; including select modem trade stores across 10 cities very soon.
