NEW DELHI: Rooter, India’s first-of-its-kind live sports social engagement platform has signed up former India opener and popular Hindi commentator, Aakash Chopra for the upcoming Asia Cup 2018 in the UAE to be the face of the app.
As part of the agreement, Chopra will be creating specially curated content for the platform on his YouTube channel ‘CricketAakash’, promote the app on all his social media channels and even play Rooter’s popular ‘Live Fantasy Game’ with fans on the app.
Rooter will also run a special contest called ‘Play With Aakash Chopra’ where fans can test their knack for all things cricket and stand a chance to win cash prizes. Its users will get a great opportunity to interact and engage with Chopra in a unique initiative for the digital world of sports in India. His popular Twitter hashtag #AakashVani will be run by Rooter and promoted as ‘#RooterAakashVani’ during the competition, all from 15 September onwards.
Commenting on the collaboration, Piyush Kumar, Co-founder and CEO of Rooter said:
“Aakash Chopra has emerged as one of the most popular and endearing voices in the Hindi commentary landscape. He has transformed the commentary segment with his unique way of narration filled with dollops of humour and an unparalleled insight expected only from those who have played the game at the highest level. During the Asia Cup, we hope our fans will also enjoy interacting with him, enriching their knowledge of the game through interactions sprinkled with witty banter and the inimitable #AakashVani style!”
“I am very excited to partner with Rooter, India’s leading live cricket engagement platform. They have revolutionized live cricket experience with its first ever real-time fantasy game, Prediction game and a strong community built with cricket fans. I’m also excited that they are going local with new Hindi version of Rooter and also doing well internationally and being recognized as one of the Top 10 Sports Startups in the world by IeAD, Germany.”, Chopra said.
Chopra is one of the most sought-after Hindi commentators today, making a mark during India’s matches broadcasted on Star Sports. Interestingly, he will be involved in an extension of the channel’s #KnockThemout promotional campaign for the tournament in which he will read out advices tweeted by fans to help India win the marquee clash against Pakistan on September 19.
