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Sony Sports extends as PVL t’cast partner for 4th year running

Prime Volleyball League (PVL) is set to return for its fourth edition in October this year. 

Sony Sports Network will be the Official broadcast partner across India for the fourth consecutive year and season 4 will simultaneously be available on Youtube via PVL’s official YouTube channel.
 
The 2025 season will be broadcast live on Sony Sports Network channels in the Indian subcontinent region and shall be streamed globally on the Prime Volleyball League’s official channel on YouTube, bringing the sport to millions of viewers worldwide. As part of the programming on the channel, Prime Volleyball League will offer a comprehensive viewing experience, including live streams of all matches, match highlights, recaps, behind-the-scenes footage and various other content IPs. This multi-format content strategy including live content will help create new forms of expression and fan engagement, accessible to anyone, anywhere, especially in the living room.
 
Sony Pictures Networks India chief revenue officer – Distribution & International Business and head – Sports Business, Rajesh Kaul, said, “We are pleased to continue our partnership with the Prime Volleyball League. We are committed to the growth of homegrown leagues and our association with PVL is a testament to that. We are looking forward to a dynamic season this year with some of the brightest Volleyball stars taking the centre stage.”
 
The PVL Season 4 player auction is set to take place in Calicut at 9:30 AM on June 8th and fans can watch the live bidding war on Prime Volleyball League’s Youtube page, where all teams will build their rosters for the upcoming season. And the season will officially begin on 2nd October, promising thrilling volleyball action.

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