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NBA
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NBA
Fan Engagement
NBA star James Harden partners Utopai for AI-animated short
SportzPower Team
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April 10, 2026
Leagues
Shaquille, TNT Sports, Authentic launch world’s 1st pro dunking league
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April 7, 2026
Partnership
NBA, Coca-Cola tip off global partnership; Sprite returns as official soft drink
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March 17, 2026
Governance
Dallas Mavericks retain CAA Sports for arena’s commercial strategy
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February 12, 2026
Partnership
American Express, NBA extends partnership
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February 11, 2026
Governance
Washington governor meets NBA’s Silver for expansion talks
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February 6, 2026
Governance
MSE announces ‘The Halo’ hospitality
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February 6, 2026
Governance
NBA targets expansion; Vegas, Seattle lead race
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December 18, 2025
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