SEEKHO has rolled out its first national brand campaign, “Seekho, Aage Badho”, aimed at building large-scale awareness and strengthening brand recall. The campaign, led by media agency 3XM India, is anchored around the ongoing T20 cricket season and supported by strategic placements across general entertainment channels (GECs), leading news networks, free-to-air (FTA) channels and digital platforms.
Designed for broad national reach, the campaign also focuses on cultural relevance and audience engagement. By tapping into high-impact cricket programming and cross-platform amplification, Seekho intends to drive sustained visibility and deeper consumer connections.
Through this initiative, the platform aims to accelerate its evolution from a fast-growing service into a widely recognised national edutainment brand.
Seekho SVP content Cynthia Haokip said, “Our objective was to build mass awareness and drive strong brand recall across platforms that matter most to our audience. Our association with the T20 cricket season was a strategic decision. Cricket remains India’s most powerful cultural connector, making the T20 season an ideal platform to reach audiences at scale, offering unparalleled reach and cultural relevance. Leveraging the tournament allows us to tap into peak national attention, positioning our brand within high-impact moments that truly resonate with consumers. 3XM India has been more than an AOR, they’ve been an extension of the Seekho’s team. From shaping a data-led, insight-driven media blueprint to navigating marquee properties like the T20 tournament, their expertise has helped Seekho expand their presence across key platforms without compromising precision. Their strategic depth and ability to move with speed has played a crucial role in bringing this campaign to life seamlessly.”
3XM India director Gaurav Vazirani added, “Winning the AOR mandate for Seekho App underscores the trust in 3XM India’s strategic and executional strength. By combining our data-led media strategy with Seekho’s pioneering edutainment platform, we aim to amplify reach, engage millions of learners, accelerate market penetration, and drive transformative, long-term growth for the brand. The campaign integrates television, news, and digital channels to maximize reach and frequency while strengthening engagement.”
