MUMBAI: Paytm First Games (PFG), a subsidiary of digital financial service platform Paytm, has roped in cricketing legend Sachin Tendulkar as its brand ambassador.

On Monday, Paytm founder and CEO Vijay Shekhar Sharma welcomed the legendary cricketer to the Paytm family. “Onboarding our newest @Paytm family member!,” Sharma posted on his official Twitter handle.

Tendulkar would promote the gaming platform and all its fantasy sports, Hindu Business Line reports.

Sep 11, 2020 16:09
NEW DELHI: Abhinav Futuristics Limited (AFL) announced their strategic collaboration agreement with Kinduct. The agreement will see AFL lead business development efforts for Kinduct and its athlete management system (AMS) throughout India. 
Sep 10, 2020 17:09
BARCELONA: OrCam Technologies, a leader in personal, AI-driven innovations, Thursday announced that Lionel Messi, the global soccer legend, will be OrCam Technologies' new ambassador and advocating improved accessibility through AI technologies for people who are blind or visually impaired.  
Aug 28, 2020 16:08
NEW DELHI: Indian sports management company IOS Sports & Entertainment on Friday announced the signing of young javelin sensation Shivpal Singh. The 24-year-old grabbed headlines earlier this year when he became only the second javelin thrower to qualify for the Tokyo Olympics. He met the qualifying standard with an 85.47m throw at the ACNW Meeting in Potchefstroom in March.
Aug 19, 2020 18:08
MUMBAI: Performance sports eyewear brand Oakley has roped in Indian cricketer Rohit Sharma to be the brand ambassador of the company and join its network of elite global athletes.  As a part of the association, Sharma will be sporting and promoting the Oakley eyewear range within different consumer segments, both on and off the pitch.
Aug 14, 2020 18:08
MUMBAI: Olympic Marathon Champion and celebrated global icon Eliud Kipchoge, who inspired the world and created history when he broke the two-hour marathon barrier in Vienna last year, will join Procam International's largest citizen-led movement dedicated to support livelihoods - Sunfeast India Run As One as the Ambassador.
Aug 14, 2020 17:08
LONDON: Combine a Super Bowl-winning quarterback with some of the biggest names in the tech industry and you could be looking at the phenomenally lucrative future of sports. Only this time, the biggest winner may be a small Canadian startup that's got their attention.
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MUMBAI: IOS Sports & Entertainment Thursday announced the signing of Indian circuit and off-road motorcycle racer Aishwarya Pissay. Pissay became the first and only Indian to win a world title in two wheeler motor sports last year when she won a Gold and Silver medal in the Women’s and Junior’s event respectively at the FIM Baja Women’s World Cup 2019.
Aug 12, 2020 18:08
MUMBAI: Electric mobility start-up, eBikeGO has roped in Indian cricketer Harbhajan Singh as its brand ambassador. With this association and the recently announced government’s new EV policy, the company is aiming to build mass appeal, positive voice and widespread adoption for electric mobility thereby looking to capture 10% of electric two wheeler market share by 2022.
Aug 12, 2020 17:08
LOS ANGELES: Therabody, formerly known as Theragun, the global leader in tech wellness and percussive massage therapy, officially announced Tuesday that retired tennis champion and entrepreneur Maria Sharapova has made an investment in the company while joining Therabody as a strategic advisor. 
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