MUMBAI: Indian tennis star Sania Mirza on Tuesday signed a deal with talent management agency Cornerstone Sport and Entertainment Pvt Ltd.

The six-time Grand Slam winner will be working closely with the agency, which will be exclusively managing her brand endorsements, appearances, digital activations, and other potential business opportunities.

"Cornerstone has been successfully representing talent across India and I am confident we will do plenty of interesting work together going forward.

Jun 11, 2020 20:06
MUMBAI: PUMA has announced the signing of India international midfielder Sahal Abdul Samad as a global brand ambassador. The Kerala Blasters playmaker joins India captain Sunil Chhetri and goalkeeper Gurpreet Singh Sandhu as the Indian footballers representing the German sportswear major. 
Jun 01, 2020 14:06
MUMBAI: Baazi Games has extended and modified the brand ambassador role Indian professional boxer Vijender Singh has with the gaming platform.   Vijender, who has been associated with Baazi Games since 2018 as brand ambassador of, has now been named the first-ever brand ambassador of sister site 
May 26, 2020 18:05
NEW DELHI: Top Indian athletes from India - Rohit Sharma, Hima Das, Nikhat Zareen, Manpreet Singh, Kuldeep Yadav, Dipika Pallikal, Simranjit Kaur and Mirabai Chanu have come together to participate in world’s largest virtual sports event.
May 11, 2020 15:05
MUMBAI: Poonam Yadav has become the latest player from the Indian women’s cricket team to sign up with Fast&Up, India’s leading sports and active nutrition brand.
Mar 18, 2020 17:03
MUMBAI: WROGN, the Virat Kohli-fronted youth fashion brand from Universal Sportzbiz Pvt. Ltd (USPL), Tuesday forayed into active wear with ‘WROGN ACTIVE’.  USPL has signed on South African cricketer AB de Villiers as the face of WROGN ACTIVE.
Mar 06, 2020 17:03
MUMBAI: Beverage major PepsiCo has roped in 16-year old Indian cricketer Shafali Verma as one of its brand ambassadors for one year, the Economic Times reported quoting sources.  Pepsi will be Shafali's first contract with a major brand. The beverage firm recently signed Bollywood star Salman Khan as its face on a two-year deal.
Mar 04, 2020 17:03
MUMBAI: BharatPe, a fintech company that is pioneering UPI payments and digital lending for offline shop-owners in India, has onboarded 11 Indian national level cricket players as its brand ambassadors.    The players include - Rohit Sharma, KL Rahul, Ravindra Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed Shami, Yuzvendra Chahal, and Shubhman Gill.
Feb 26, 2020 16:02
ENGLEWOOD CLIFFS, N.J.: Korean consumer electronics giant LG has signed a three-year sponsorship agreement with the world's top-ranked female golfer, South Korea's Jin-young Ko.  As part of the arrangement, Ko has been named an official brand ambassador for LG SIGNATURE and will be wearing the ultra-premium brand's logo in future tournaments.
Feb 15, 2020 18:02
NEW DELHI: Sports management firm IOS Sports & Entertainment added Indian woman rally driver Garima Avtar to the roster of sportspersons it represeants. 
Feb 13, 2020 18:02
CINCINNATI: At the 2020 MAKERS Conference in Los Angeles, P&G-owned Secret Deodorant announced a new partnership with Serena Williams to "further progress gender equality and pledged an additional $1 million in support of equality programs".