COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Apr 16, 2021 17:04
MADRID: MotoGP commercial rights holder Dorna Sports has announced an agreement with EM Motorsport to supply the FIM MotoGP World Championship with 22 digital, high-tech flag panels for use at each Grand Prix event. 
Apr 15, 2021 17:04
LOS ANGELES: TrillerNet, parent company of AI-driven short video social app Triller, Wednesday announced it has acquired FITE, the premier global live-event and Pay-Per-View, SVOD and AVOD and streaming platform for sports and entertainment.
Apr 15, 2021 15:04
MUMBAI: Television measurement body Broadcast Audience Research Council India (BARC India), along with the BARC Technical Committee (TechComm), has released ‘TV Universe Estimates 2020’ (TV UEs) that play an important role in the structuring of BARC India’s sample design and in ensuring the selected panel represents a true microcosm of India. 
Apr 09, 2021 18:04
MUMBAI: The curtains go up for the 14th edition of the VIVO Indian Premier League at 7.30 pm later Friday, April 9th, with world cricket's bio bubble-cocooned superstars battling it out for the ultimate prize over the next two odd months.
Apr 09, 2021 16:04
This season’s star-studded panel of experts will feature Brian Lara, Brett Lee, Scott Styris, Graeme Swann, Gautam Gambhir, Parthiv Patel, Dominic Cork, and Ajit Agarkar Special guests will include legends of IPL like Shane Watson, Dale Steyn, Kevin Pietersen, Nasser Hussain, Tim Southee Ross Taylor, and Mathew Hayden
Apr 09, 2021 15:04
GURUGRAM: JSW sports – an Indian sports management company that also co-owns Indian Premier League franchise Delhi Capitals, has recently partnered with India Accelerator – a business accelerator firm. The partnership aims to mentor start-ups working in the arena of sports, sports data, gaming and e-sports space and create a holistic ecosystem for them.
Apr 09, 2021 14:04
MUMBAI: GroupM India Friday announced the elevation of Vinit Karnik, Business head of GroupM’s Entertainment & Sports practice (ESP) to a new role of  head – Sports, Esports and Entertainment, GroupM South Asia.
Apr 09, 2021 12:04
BENGALURU: JAIN (Deemed-to-be University) has partnered with Royal Challengers Bangalore as the Indian Premier League franchise's official education partner for the 14th edition of the IPL.  
Apr 09, 2021 11:04
MUMBAI: Indian connected lifestyle brand brand Noise has appointed cricketer Rishabh Pant as its brand ambassador for the smartwatch category. 
Apr 08, 2021 19:04
NEW DELHI: Sports tech startup Hudle has appointed Pullela Gopichand as brand ambassador and advisor.  Hudle's decision to onboard the Indian badminton icon comes a few months after the Delhi-based company signed on Indian Test cricket vice captain Ajinkya Rahane.