WROGN, the youth-focused fashion label from Aditya Birla’s TMRW portfolio, has unveiled its latest campaign, “Wrogn. But Real.”, featuring Bollywood actor Ibrahim Ali Khan as its new face.
The campaign champions authenticity over perfection, encouraging young people to embrace individuality and celebrate flaws rather than hide them. In the film, Khan says, “Perfection is overrated yaar. Out here, we don’t judge, we don’t fuss. We accept each other for who we are, with all our strengths and shortcomings. Here’s to those who are born Wrogn.”
Wrogn co-founders Anjana and Vikram Reddy explained that the campaign builds on the brand’s ethos of self-expression and staying true to oneself, “Today’s youth live under immense pressure to conform and perform. With ‘Wrogn. But Real.’ we want to remind them that it’s okay to be unapologetically yourself. That is where true confidence and style come from.”
Khan added, “What I love about Wrogn is that it doesn’t box you in. It’s real, raw, and imperfect—just like life. That’s why this campaign feels personal to me; it mirrors how I see style: unfiltered, effortless, and never trying too hard.”
