DALLAS MAVERICKS have announced that the organisation has engaged CAA Sports, a division of Creative Artists Agency (CAA), as its sales agency of record to guide the franchise’s commercial strategy for its future arena development.
The partnership will focus on securing naming rights and identifying founding brand partners aligned with the Mavericks’ vision for a modern sports and entertainment destination. It will cover both the current planning phase and long-term commercialisation efforts, supporting the franchise’s aim of shaping the future of sports and live entertainment in North Texas.
Since its inception in 2007, CAA Sports has generated more than $15 billion in new sponsorship business for its clients. The agency has brokered naming rights deals for major venues including the San Francisco 49ers’ Levi’s Stadium, the Golden State Warriors’ Chase Center and the LA Clippers’ Intuit Dome. It has also led partnership agreements for Formula 1, Red Bull Racing, Riot Games and the United States Tennis Association, according to the media release.
Dallas Mavericks CEO Rick Welts said, “We have an ambitious vision for the future of the Dallas Mavericks. The opportunity ahead of us is significant. CAA Sports brings global expertise, deep industry relationships and a strong track record of delivering transformational partnerships for top echelon sports properties. They are the right teammate as we move into this next chapter.”
CAA Sports president Paul Danforth added, “We are thrilled to partner with the Dallas Mavericks, an innovative, forward-thinking NBA franchise backed by one of the most loyal fan bases in sports, as they bring to life their vision for a next-generation sports and entertainment destination. This marks a tremendous opportunity for brands to align with a dynamic, world-class organization in the thriving economic hub of Dallas.”
