ENERGY SOLUTIONS BRAND Livguard has partnered with Punjab Kings (PBKS) as the Exclusive Power Partner for the TATA IPL 2026, marking a strategic move to leverage cricket’s massive reach to drive consumer awareness and engagement.
The partnership positions Livguard, known for its portfolio of inverters, batteries and solar solutions, at the centre of one of India’s most-watched sporting platforms, as it seeks to expand its footprint across households and businesses.
As part of the association, Livguard will gain prominent visibility on Punjab Kings’ jersey and across team assets, alongside a series of integrated marketing initiatives throughout the tournament.
The collaboration will include jersey branding and in-stadium presence, player-led digital content and campaigns, fan engagement initiatives and meet-and-greet experiences, and on-ground activations during matches
Punjab Kings, who finished runners-up in IPL 2025 and are still chasing their maiden title, enter the new season with renewed ambition and a strengthened commercial backing.
