NOIDA: UP Yoddha – the GMR Group owned Kabaddi franchise representing the state of Uttar Pradesh – Wednesday announced Lifelong as their associate sponsors for the eighth season of the Pro Kabaddi League.
Lifelong, which manufactures various products ranging from home appliances to fitness and grooming equipments for both men and women, through this partnership, aims aim to build a strong case, promoting the benefits of a healthy lifestyle while reaching every Indian household.
UP Yoddha, which is competing in their fourth season as a PKL franchise, took on defending champions Bengal Warriors in their opening game Tuesday in Bengaluru.
This year keeping in mind the pandemic the whole tournament is being held behind closed doors and is available to fans only through television and OTT platforms.
